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LaunchList Builder

AI that finds and contacts your perfect early customers

Overview​

An AI-powered tool that identifies, researches, and automatically reaches out to ideal early adopters for any product launch, guaranteeing first customers within 24 hours.

Target Market​

  • Primary: Startup founders, product managers
  • Secondary: Indie hackers, side projects
  • Market Size: 500K+ new startups annually

Problem Statement​

  • Finding early customers takes months
  • Cold outreach has less than 1% response rate
  • Founders waste time on wrong customers
  • No systematic approach to customer discovery

Solution​

Core Features​

  1. ICP Identifier: AI defines ideal customer profile
  2. Lead Finder: Scrapes web for matching prospects
  3. Personalized Outreach: Crafts unique messages
  4. Multi-Channel: Email, LinkedIn, Twitter DMs
  5. Response Management: AI handles replies

Technical Implementation​

// Tech Stack
- Frontend: React + Tailwind
- Backend: Python + Celery
- AI: GPT-4 for outreach
- Scraping: Scrapy + Selenium
- Database: PostgreSQL
- Queue: Redis + RabbitMQ
- Payment: Stripe

Revenue Model​

Pricing Tiers​

  • Launch: $49 - 50 prospects
  • Growth: $149/month - 200 prospects
  • Scale: $449/month - Unlimited

Revenue Projections​

  • 15 customers Day 1: $735
  • 50 customers Week 1: $2,450
  • 200 customers Month 1: $9,800

Go-To-Market Strategy​

Immediate Actions (During Hackathon)​

  1. Hour 1-6: Build scraping + AI engine
  2. Hour 7-12: Create outreach system
  3. Hour 13-18: Find customers for hackathon teams
  4. Hour 19-24: Sell to other founders

Meta Strategy​

  • Use LaunchList to sell LaunchList
  • Find customers for other hackathon teams
  • Document the process publicly
  • Share success metrics live

Target Communities​

  • Product Hunt makers
  • Indie Hackers forum
  • r/startups (2M members)
  • YC Startup School

Competition Analysis​

Competitors​

  • Apollo.io (sales focused)
  • Hunter.io (email finding)
  • Phantom Buster (automation)

Our Advantages​

  • Built for product launches specifically
  • AI personalization included
  • Success guarantee (customers in 24h)
  • End-to-end solution

Prize Targeting​

Primary Prizes​

  • Fastest to First Sales: Meta - use tool to sell itself
  • Best Outbound Automation: Core functionality
  • Most Unique GTM: Helping other teams

Secondary Prizes​

  • Most Revenue: Founders pay immediately
  • Hype Machine: Public customer wins

Success Metrics​

Day 1 Goals​

  • Working prototype
  • 15 paying customers
  • 100 prospects contacted
  • 5% response rate achieved

Week 1 Goals​

  • 50 customers
  • 1,000 prospects contacted
  • 10% response rate
  • $5,000 in revenue

Implementation Timeline​

Hours 1-6: Core Engine​

  • ICP definition system
  • Web scraping pipeline
  • Contact finder

Hours 7-12: Outreach System​

  • Message generation
  • Multi-channel sending
  • Response tracking

Hours 13-18: Product Polish​

  • Dashboard UI
  • Payment integration
  • Analytics

Hours 19-24: Meta Launch​

  • Find customers for teams
  • Document successes
  • Close deals

Sample Output​

IDEAL CUSTOMER PROFILE
Product: AI Code Review Tool

Profile Generated:
- Title: Engineering Manager, VP Engineering
- Company: 50-500 employees, Series A-C
- Industry: SaaS, FinTech
- Pain Points: Code quality, deployment speed
- Trigger Events: Recent funding, hiring devs

PROSPECTS FOUND: 127 matches

Top 5 Prospects:
1. John Smith - VP Eng @ TechCo
   - Just raised $20M Series B
   - Hiring 10 engineers
   - Mentioned code quality in recent post
   
   Personalized Message:
   "Hi John, saw your post about scaling the eng team at TechCo. 
   The biggest challenge at this stage is maintaining code quality 
   while shipping fast. We built an AI that reviews PRs in 30 seconds..."

Key Differentiators​

  1. 24-Hour Guarantee: First customer or money back
  2. Launch-Specific: Not generic sales tool
  3. Full Automation: Set and forget
  4. Learning System: Improves with each launch

Hackathon Special​

Partner Package​

  • Help other hackathon teams get customers
  • Revenue share model
  • Joint marketing opportunities

Pricing​

  • $99 flat fee per team helped
  • 20% of their first month revenue

Founder Notes​

Perfect hackathon project because:

  • Can prove value during event (help other teams)
  • Immediate revenue from desperate founders
  • Viral story potential
  • Solves universal founder problem

"From idea to first customer in 24 hours - guaranteed"