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ContentRepurpose.ai

Turn one piece of content into 10 different formats instantly

Overview​

An AI platform that automatically transforms a single piece of content into multiple formats optimized for different social platforms, 10x-ing content output without extra work.

Target Market​

  • Primary: Content creators, social media managers
  • Secondary: Marketing agencies, solopreneurs
  • Market Size: 50M+ content creators globally

Problem Statement​

  • Creating platform-specific content takes hours
  • Maintaining consistency across platforms is hard
  • Creators burn out from constant content demands
  • Missing audience on platforms due to time constraints

Solution​

Core Features​

  1. One-Click Repurposing: Video → Blog, Twitter thread, etc.
  2. Platform Optimization: Tailored for each platform's best practices
  3. Style Preservation: Maintains creator's voice
  4. Scheduling: Auto-post to all platforms
  5. Performance Analytics: Track what converts

Technical Implementation​

// Tech Stack
- Frontend: Next.js + Tailwind
- Backend: Python + FastAPI
- AI: GPT-4 + Claude + Whisper
- Video: FFmpeg + OpenCV
- Storage: S3 + CloudFront
- Queue: Celery + Redis
- Payment: Stripe

Revenue Model​

Pricing Tiers​

  • Starter: $29/month - 50 repurposes
  • Creator: $99/month - 200 repurposes
  • Agency: $299/month - Unlimited + team

Revenue Projections​

  • 25 customers Day 1: $725
  • 100 customers Week 1: $2,900
  • 400 customers Month 1: $11,600

Go-To-Market Strategy​

Immediate Actions (During Hackathon)​

  1. Hour 1-6: Build core repurposing engine
  2. Hour 7-12: Add platform templates
  3. Hour 13-18: Partner with creators
  4. Hour 19-24: Launch on Product Hunt

Creator Partnerships​

  • Free lifetime access for 10K+ followers
  • Case studies from their content
  • Affiliate program (30% recurring)
  • Co-marketing opportunities

Target Communities​

  • Creator Economy Report readers
  • r/NewTubers (200K members)
  • Twitter creator community
  • LinkedIn content creators

Competition Analysis​

Competitors​

  • Repurpose.io (video only)
  • Buffer (scheduling focused)
  • Lately (enterprise focus)

Our Advantages​

  • AI understands context and nuance
  • 10x more format options
  • Instant processing
  • Creator-friendly pricing

Prize Targeting​

Primary Prizes​

  • Most People on Waitlist: Creators love tools
  • Best UI: Beautiful, intuitive interface
  • Hype Machine: Perfect for social sharing

Secondary Prizes​

  • Most Revenue: Subscription model
  • Best Launch Video: Show transformation

Success Metrics​

Day 1 Goals​

  • 25 paying customers
  • 5 creator partnerships
  • 500 pieces repurposed
  • Product Hunt launch

Week 1 Goals​

  • 100 customers
  • 10K pieces repurposed
  • Viral creator testimonial
  • $3,000 MRR

Implementation Timeline​

Hours 1-6: Core Engine​

  • Content parsing
  • AI transformation
  • Format templates

Hours 7-12: Platform Features​

  • Multi-platform exports
  • Style preservation
  • Batch processing

Hours 13-18: Polish & Pay​

  • Beautiful UI
  • Payment integration
  • Creator onboarding

Hours 19-24: Launch​

  • Product Hunt
  • Creator outreach
  • Live demos

Transformation Examples​

YouTube Video → Multi-Platform​

Input: 10-minute YouTube tutorial

Outputs:

  1. Blog Post: SEO-optimized article with screenshots
  2. Twitter Thread: 8-tweet breakdown with key points
  3. LinkedIn Article: Professional tone, business insights
  4. Instagram Carousel: 10 slides with main concepts
  5. TikTok Script: 60-second version with hooks
  6. Newsletter: Email-friendly format with CTAs
  7. Pinterest Pins: 5 pinnable quote graphics
  8. Podcast Notes: Show notes with timestamps
  9. Facebook Post: Community-focused discussion starter
  10. Discord Announcement: Community update format

Creator Testimonial Template​

"I spent 4 hours creating a YouTube video.

ContentRepurpose turned it into:
- 3 blog posts
- 15 tweets
- 5 Instagram posts
- 2 LinkedIn articles

In 47 seconds.

This is insane. My content output just 10x'd overnight."

- @CreatorName

Key Differentiators​

  1. Quality Preservation: Not just reformatting, but reimagining
  2. Platform Native: Understands each platform's culture
  3. Speed: 1 minute vs 4 hours
  4. ROI Visible: Track performance across platforms

Agency Package​

White Label Option​

  • Custom branding
  • Client management
  • Bulk processing
  • API access

Pricing​

  • $999/month
  • Unlimited repurposing
  • Priority support

Founder Notes​

Perfect for viral growth because:

  • Creators are vocal about tools they love
  • Before/after is visually compelling
  • Solves universal creator pain point
  • Network effects (creators promote to other creators)

"Create once, publish everywhere - automatically"